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Corporate communications videos need good stories and emotions
The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of...
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White House signs-up to six second Vine videos
Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote...
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UNICEF reminds people Facebook Likes don’t save lives
This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite...
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Norwegian PM’s taxi video was a fake
Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It...
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Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance
This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential and importance of micro-finance in changing lives. It is to...
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Batkid – Obama’s master class in how to use Vine
The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia fulfil his wish to be Batman has made the news headlines all around the world....
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Reunion–stunning emotional video from Google India
Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a...
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International PR thought leader videos from the Davos World Communication Forum
Photo by Olga Bereslavskaya. The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I...
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The story of content: New documentary film on content marketing
Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of...
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How to use virtual reality for public relations
Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still...
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