Marketing/PR/advertising/social media case study of eight-year old’s birthday...
Brilliant spoof video of a marketing/PR/advertising/social media case study of an eight-year old’s birthday party: Created by johnst.com (found via @Chris_Reed and others).
View ArticleCIPRTV | Standards in journalism
The latest CIPRTV looked at the questions of are business pressures on the media eroding standards in journalism and what are the implications for the public relations industry? Guests were Brian...
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PR winners and losers–August 14
PR winners and losers is a couple of days late this week, not good for its second outing, but my take this week is: PR Winner Greater Manchester Police is this week’s PR winner for its excellent use...
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Lobbying is helping a boy to get a puppy
Billy wants a puppy so he has to lobby his parents. Hill & Knowlton in Canada the USA has put this promotional video together to help demonstrate the positive side of public affairs and lobbying...
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TUC using video to win public support for public sector strikes
From a professional communications perspective it’s interesting to see how the TUC (Trades Union Congress) is making good use of online video. Yesterday a poll about the Day of Action for the BBC...
View ArticleROI of social media: David Meerman Scott video
The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:
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Great MIPIM presentation by Swedish magicians with iPads
It’s hard to achieve cut through at international property conference MIPIM in Cannes as cities vie with each other in ever more extravagant ways to attract the attention of investors and real estate...
View ArticleCIPRTV special on new UK public affairs lobbying register consultation
If like me you missed this week’s CIPRTV on the UK Cabinet Office’s proposals to introduce a Statutory Register of Lobbyists then it’s well worth catching up with it here: It’s presented by Russell...
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Good crisis communications–99p Stores CEO turns tables on BBC Watchdog
I try not to watch BBC Watchdog as it tends to annoy me with its fake concern for consumers, when it’s just making cheap ‘shock’ TV. But I’m glad I caught last Thursday’s as it contained a brilliant...
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Can social media bring tourists back to Egypt?
Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media...
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Corporate communications videos need good stories and emotions
The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of...
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White House signs-up to six second Vine videos
Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote...
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UNICEF reminds people Facebook Likes don’t save lives
This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite...
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Norwegian PM’s taxi video was a fake
Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It...
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Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance
This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential and importance of micro-finance in changing lives. It is to...
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Batkid – Obama’s master class in how to use Vine
The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia fulfil his wish to be Batman has made the news headlines all around the world....
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Reunion–stunning emotional video from Google India
Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a...
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International PR thought leader videos from the Davos World Communication Forum
Photo by Olga Bereslavskaya. The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I...
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The story of content: New documentary film on content marketing
Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of...
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